Best leading AI visibility metrics platforms in 2026: 8 picks for every budget

Short answer: I think the leading AI visibility metrics platform for most marketing teams is Peec AI, because it reports visibility, share of voice, position, sentiment, win rate and citation share daily from $95 a month, and documents how each number is calculated. If you need enterprise reporting with an API that rebuilds every dashboard figure, pick Profound. If you want the most reporting per dollar, start with SE Visible at $89 a month.

One warning up front: the same metric name means different things on different platforms, and that's annoying. Below, you'll see which platform reports which metric, how each one defines it, and which I'd trust most for reporting.

Key takeaways

• Peec AI looks like the best all-round pick: six documented brand metrics, citation share and a Looker Studio connector from $95/month.
• Profound has the most open analytics, since it publishes the formula behind every report metric and how to reproduce it from raw answers.
• Ahrefs Brand Radar is the only pick that weights share of voice by real search demand, so prompts people ask often count for more.
• Position is probably the least reliable metric: SparkToro found AI tools almost never return the same brand list in the same order twice.
• For a tight budget, Otterly.AI starts at $29/month and publishes clear formulas for coverage, share of voice and net sentiment.

Our ranking method

We didn't test these platforms hands-on. We compared pricing pages, metric documentation and help centres, independent reviews (Zapier, AuthorityTech), user reviews on OMR Reviews and AWS Marketplace, and published research on AI answer consistency, as of late October 2026. Our ranking weighs:

• Metric breadth: how many of the six core metrics it reports (share of voice, citation rate, mention rate, sentiment, position, prompt coverage).
• Definition transparency: whether the vendor publishes formulas you can check.
• Statistical strength: answers sampled per month, run frequency and per-model breakdowns.
• Reporting and exports: dashboards, Looker Studio, API, MCP, CSV and scheduled reports.
• Engine coverage: which AI assistants each plan actually tracks.
• Price: entry price and cost per tracked answer.

The 8 leading AI visibility metrics platforms at a glance

#	Tool	Category	Best for	Free tier	Starts at
1	Peec AI	Dedicated AI visibility	Most teams	No	$95/mo
2	Profound	Enterprise GEO platform	Enterprise analytics and API reporting	No	Custom
3	SE Visible	Dedicated AI visibility	Reporting per dollar	No	$89/mo
4	Ahrefs Brand Radar	SEO suite add-on	Demand-weighted share of voice	No	$50/mo
5	Semrush AI Visibility Toolkit	SEO suite add-on	Sentiment and narratives	No	$99/mo
6	Otterly.AI	Dedicated AI visibility	Clear KPIs on a small budget	No	$29/mo
7	Evertune	Enterprise GEO platform	Statistically sampled data	No	$60/mo
8	AthenaHQ	Tracking and optimization	Starting free	Yes (limited)	$295/mo

The six AI visibility metrics, and how platforms define them

Most leading platforms report these six metrics in some form, and the table shows the formulas vendors publish.

Metric	What it measures	How vendors define it
Mention rate (visibility)	How often AI answers name your brand	Peec AI: the percentage of AI responses that mention your brand. Profound: runs mentioning you divided by runs mentioning any brand, so answers with no brands are excluded.
Share of voice	Your slice of all brand mentions	Peec AI: your mentions divided by all brand mentions (4 mentions vs a rival's 12 = 25%). Ahrefs: weighted by AI-adjusted search volume.
Citation rate	How often AI links to your site	Profound "citation share": your domain's citations divided by all citations. Otterly "domain coverage": prompts that cite your domain divided by all prompts.
Sentiment	Tone of what AI says about you	Peec AI: 0 to 100, with most scores between 65 and 85. Otterly: net sentiment from -100 to +100. Profound: percentage of positive versus negative claims.
Position	Where you appear in a list of brands	Average rank when mentioned; 1 is best. Peec AI counts every brand detected, and not just the tracked rivals.
Prompt coverage	Share of your tracked prompts where you appear	Otterly "brand coverage": prompts that mention your brand divided by all prompts. Often paired with prompt volume estimates for demand.

Profound's documentation adds a detail that matters: every report metric is computed per AI model, then averaged with equal weight, so a model with few runs counts as much as one with many. Ahrefs does the opposite when combining platforms, weighting by impressions. As Ahrefs puts it, this is "why two tools can report different AI SOV for the same brand without either being wrong" (Ahrefs).

I'd treat position with care. SparkToro's research found there's "a <1 in 100 chance" that ChatGPT or Google's AI will give the same list of brands in any two of 100 responses, and concluded that visibility percentage across many prompts is a "reasonable metric" while ranking position is not (SparkToro).

Metrics by platform

This comes from public pricing pages and docs. "Not found" means we couldn't find it documented, which isn't proof it's missing.

Platform	Mention rate	Share of voice	Citation rate	Sentiment	Position	Prompt volume
Peec AI	Yes	Yes	Yes	Yes (0–100)	Yes, plus win rate	Yes (1–5 score)
Profound	Yes	Yes	Yes	Yes (positive/negative %)	Yes	Yes
SE Visible	Yes	Yes	Yes	Yes (net)	Yes	Yes (topic volume)
Ahrefs Brand Radar	Yes	Yes (weighted)	Yes	Yes	Not found	Yes (impressions)
Semrush	Yes (visibility score)	Yes	Yes	Yes, plus narratives	Not found	Yes
Otterly.AI	Yes (coverage)	Yes	Yes	Yes (net)	Yes	Not found
Evertune	Yes (AI Brand Score)	Benchmarking	Source relevance	Keyword sentiment	Not found	Yes
AthenaHQ	Yes	Yes	Yes	Yes	Not found	Yes

The best AI visibility metrics platforms in 2026, ranked

Peec AI – best for most teams

Peec AI is a dedicated AI search analytics platform that tracks visibility, position, sentiment and share of voice daily against unlimited competitors, with source and citation analytics on every plan.

Strengths

Peec AI has the cleanest metric set of any self-serve tool I can see. Its docs define visibility, share of voice, sentiment, position and win rate, the share of answers where you rank first ahead of every other brand. The worked example is handy: appear in 6 of 10 chats, rank first in 3, and you get 60% visibility, 1.5 position and 30% win rate. Looking at the prices and plans, you also get citation share, source classification and a Data Studio connector, API and MCP access. Answers are collected by UI scraping, matching what a logged-out user sees.

Zapier's reviewer wrote that "Peec shows me the AI outputs and citations people use to compare different products," though the same review flagged that self-serve plans only let you pick three models (Zapier). A founder reviewing it on OMR Reviews praised (in German) how quickly features ship but wanted lighter onboarding.

Key features

• Six brand metrics: visibility, share of voice, position, sentiment, win rate, citation share.
• Prompt classification: branded vs non-branded and informational, commercial or transactional intent.
• Data access: Looker Studio connector, API, MCP and CSV exports.

Peec AI pricing: No free plan, then paid plans from $95/month for 50 prompts; Pro $245, Advanced $495 (checked October 2026). See pricing

Verdict: if you're only buying one metrics platform, I'd pick Peec AI; the catch is that you'll want the Enterprise tier for Claude and Perplexity.

Related: Best Peec AI alternatives · Best AI visibility tracking tools

Profound – best for enterprise analytics and API reporting

Profound is an enterprise AI search platform that tracks your brand across up to nine answer engines and pairs its Answer Engine Insights data with an AI Marketer agent and a full reporting API.

Strengths

No vendor documents its analytics more openly, as far as I can tell. Profound's cookbook gives the formula for visibility score, share of voice, average position, citation share and positive and negative sentiment, with a two-model worked example and instructions to rebuild each number from raw answers. For data teams, I'd say that matters more than any dashboard.

The data is deep, though it isn't always easy to act on. One G2 review syndicated on AWS Marketplace, titled "Helpful Reporting, But Insights Feel Buried," said: "It seems like it contains a lot of information, but it’s difficult to access because so much of it feels buried."

Key features

• Published formulas: every report metric reproducible from the Answers API.
• Per-model averaging: each engine weighted equally in headline scores.
• Agent Analytics: AI crawler and referral traffic via Cloudflare, AWS, Vercel and more.
• Enterprise controls: SSO/SAML and SOC 2.

Profound pricing: No free plan (free 7-day trial with 50 prompts a day); then Enterprise at custom pricing (checked October 2026). See pricing

Verdict: probably the right pick if your analysts want to audit every number, though without a public price you'll have to book a call to find out what it costs.

SE Visible – best for reporting per dollar

SE Visible is SE Ranking's standalone AI visibility platform, covering brand mentions, share of voice, average position, net sentiment and citation share across ChatGPT, AI Overviews, AI Mode, Gemini and Copilot.

Strengths

Going by the plans page, SE Visible offers the fullest analytics menu at its price: visibility dashboard, brand mentions, share of voice, average position and net sentiment, plus cited domains, cited pages, citation gaps, citation share and fan-out queries. Every plan includes Data Studio, API and MCP access, plus weekly email reports. Basic gives about 11,250 answers a month for $89, roughly $8 per 1,000. That's a lot for the money.

A reviewer on OMR Reviews wrote (in German) that it shows which sources AI uses, giving concrete leads for content and PR rather than abstract scores, while noting some data points are still uneven across markets.

Key features

• Brand analytics: mentions, share of voice, average position, net sentiment.
• Citation analytics: cited pages, domain classification, citation share.
• Reporting: weekly email, client access, CSV, Data Studio.

SE Visible pricing: No free plan (10-day trial), then paid plans from $89/month, or $71/month billed annually (checked October 2026). See pricing

Verdict: likely the best value if you need client-ready reports on a mid budget, though the one-location limit on Basic will annoy agencies.

Related: Best AI search visibility tools for SaaS · Best AI brand visibility analysis tools

Ahrefs Brand Radar – best for demand-weighted share of voice

Ahrefs Brand Radar measures AI visibility through custom prompt tracking and an index of 519 million+ prompts across AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot.

Strengths

On the product page, Brand Radar lists four core metrics: mentions, citations, AI share of voice and estimated impressions. What sets it apart is weighting. Ahrefs multiplies each prompt's Google search volume by a platform ratio (0.115 for ChatGPT, 0.011 for Gemini), so in its own example a brand with 67% basic share of voice drops to 31% weighted because its mentions come from rarely asked prompts.

Zapier called it "super easy to use," but added that its "high monthly price takes it out of the running for businesses with tight budgets" (Zapier). The wider Ahrefs suite holds 4.4 from 140 reviews on OMR Reviews.

Key features

• Weighted share of voice: prompts count by real search demand.
• Estimated impressions: modelled exposure, not a headcount.
• Sentiment by aspect: what shapes your AI narrative.
• Daily, weekly or monthly tracking: for custom prompts.

Ahrefs Brand Radar pricing: No free plan (a separate free checker exists); then custom prompt packages from $50/month for about 80 daily prompts on one platform; prompt tracking included in paid Ahrefs plans; full index from $199/month per Zapier (checked October 2026). See pricing

Verdict: choose it when you need share of voice that reflects real demand. I'd skip it on a small budget, since the full index runs $199 a month.

Related: Best AI visibility checking tools · Best AI visibility tracking tools

Semrush AI Visibility Toolkit – best for sentiment and narratives

The Semrush AI Visibility Toolkit adds an AI Visibility Score, share of voice, sentiment, narrative analysis and daily prompt tracking to the Semrush SEO suite.

Strengths

Semrush seems strongest on the "why" behind sentiment. Its Brand Performance reports analyse share of voice, brand sentiment and "the key narratives driving your reputation," then add AI-generated recommendations. The limits are tight, though: 25 tracked prompts and 10 CSV exports a day.

Zapier wrote that "Where Semrush stands out is actionability," but noted that Semrush charges per user and that, after Adobe's acquisition of Semrush, it is "unclear if the AI Toolkit will stick around" (Zapier).

Key features

• AI Visibility Score: worldwide or by region.
• Brand Performance: share of voice, sentiment and narratives.
• Prompt Research: volume, difficulty and intent.
• AI Search Site Audit: flags crawler blockers.

Semrush AI Visibility Toolkit pricing: No free plan; then $99/month; 50 extra prompts cost $60/month (checked October 2026). See pricing

Verdict: pick it if you already live in Semrush and care most about reputation. Otherwise, 25 prompts feels thin for $99.

Related: Best AI brand visibility analysis tools

Otterly.AI – best for clear KPIs on a small budget

Otterly.AI is an affordable AI search monitoring tool that tracks brand coverage, share of voice, position, net sentiment and domain citations across Google AI Overviews, ChatGPT, Perplexity and Copilot.

Strengths

Otterly publishes what I'd call the plainest KPI glossary in the category. Over on the help centre, it defines brand coverage, domain coverage, share of voice, average position and a net sentiment score from -100 to +100, and it excludes prompts where AI Overviews didn't trigger, which stops coverage looking artificially low.

A digital analyst at insurer UNIQA wrote on OMR Reviews (in German) that Otterly makes it easy to build simple dashboards for stakeholders. Zapier called it "one of the most affordable tools for getting started on the market currently" (Zapier).

Key features

• Brand and domain coverage: mention and citation rate per prompt.
• Net sentiment score: -100 to +100.
• Brand Visibility Index: coverage vs position chart.

Otterly.AI pricing: No free plan; then Lite from $29/month for 15 daily prompts; Standard is $189/month, per Zapier (checked October 2026). See pricing

Verdict: the cheapest way I know of to get well-defined numbers, though 15 prompts on Lite won't go far.

Related: Best AI visibility tracking tools

Evertune – best for statistically sampled data

Evertune is an AI visibility and AI advertising platform that samples each prompt up to 100 times per model across up to 11 models and rolls results into an AI Brand Score.

Strengths

Evertune answers the problem SparkToro raised: single runs are noisy. On the homepage, it says it "samples each prompt 100 times across every AI model," and the pricing promises "statistical significance from day 1 (100 samples per prompt)" on Pro.

Independent evidence is thin. AuthorityTech's review mentions "No published G2 or Trustpilot reviews" and that Evertune uses direct model APIs rather than consumer-app answers (AuthorityTech).

Key features

• AI Brand Score: one headline number, tracked over time.
• 100 samples per prompt: on Pro.
• Source relevance scoring: and keyword sentiment.
• Ads Agent: run and optimize ChatGPT ads.

Evertune pricing: No free plan; then Starter from $60/month plus 10% of media; Pro $800/month billed annually (checked October 2026). See pricing

Verdict: probably worth it when your board needs numbers that hold up statistically. With so few independent reviews, I'd ask for a pilot first.

Related: Best AI brand visibility analysis tools

AthenaHQ – best for starting free

AthenaHQ is an AI search visibility and optimization platform with a free plan, credit-based tracking across 11 models and enterprise BI dashboards.

Strengths

AthenaHQ is the only pick here you can try on real data without paying. Looking at the plans, the free Essential plan includes 300 credits (one credit equals one AI response), prompt and response analysis, and source and competitor insights. Software Advice lists share of voice, citation analysis and sentiment monitoring among its features.

We found no published user reviews: Software Advice shows "No reviews yet". The jump from free to $295/month is steep, too.

Key features

• Free plan: 300 credits with competitor insights.
• 11 models: on Starter.
• Prompt volume estimation: with numeric search estimates.
• BI dashboards: on Enterprise.

AthenaHQ pricing: Free (300 credits), then paid plans from $295/month; Enterprise is custom (checked October 2026). See pricing

Verdict: start here to learn the metrics, then decide what to pay for. I wouldn't stay on it long, since 300 credits vanish fast.

Related: Best AI visibility checking tools

Choosing the right leading AI visibility metrics platform

Pick your headline metric first

Choose share of voice if leadership cares about competitors, citation rate if content owns the work, sentiment if PR does. Then pick the tool that defines that metric best: Ahrefs or Peec AI for share of voice, Semrush or Profound for sentiment.

Check the denominator

Ask what the bottom of the fraction is. Profound excludes answers with no brands; Otterly excludes prompts where AI Overviews did not trigger. These choices can move numbers by many points, so I wouldn't compare scores across tools.

Favour mention rate over position

Since brand order looks close to random, build reports around visibility percentage across many prompts and runs, with position as a secondary signal.

Do the sample-size maths

More answers usually mean steadier trends. SE Visible's $89 plan analyses about 11,250 answers a month, Peec AI's $95 plan 4,500, and AthenaHQ's $295 plan 3,600. Evertune's Pro plan samples each prompt 100 times.

Confirm where the data can go

Reporting in Looker Studio? Check for a connector (Peec AI, SE Visible). Building your own dashboards? Check API access on your plan, not the top tier.

Free versus paid

Level	Example	Metrics you get	What you miss
Free plan	AthenaHQ Essential	300 answers with source and competitor insights	Ongoing trends, 11-model coverage
Free trial	Profound, SE Visible	Full metrics for 7 to 10 days	History, so no real trend lines
Budget ($29 to $60)	Otterly.AI, Ahrefs packages, Evertune Starter	Coverage, share of voice, sentiment on a small prompt set	Extra engines, large samples
Mid ($89 to $99)	SE Visible, Peec AI, Semrush	All six metrics, citation share, connectors	Claude and Perplexity on some plans
Enterprise (custom or $800+)	Profound, Evertune Pro	Full APIs, per-model analytics, statistical sampling	Price transparency

Free checkers, covered in our AI visibility checking tools guide, are fine for a first look, but one snapshot can't show a trend.

Final verdict

Choose Peec AI if you want the best balance of metrics, documentation and price; honestly, it's the one I'd start with. Choose Profound if your analysts need to rebuild every figure through an API, and SE Visible if you need client reports with the most answers per dollar. On a tight budget, Otterly.AI gives you well-defined KPIs for $29. Whatever you choose, report visibility over many prompts, state the scope, and treat position as a hint, not a ranking. For how Google's own AI answers work, read our Google AI Mode review.

FAQ

What is AI visibility products?

AI visibility products measure how often and how favourably AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews mention or cite your brand. They run prompts on a schedule and report mention rate, share of voice, citation rate, sentiment and position against competitors.

What are the best AI visibility products?

For most teams, Peec AI is the best AI visibility product thanks to its documented metrics and $95 entry price. Profound leads for enterprise analytics, SE Visible for reporting value, Ahrefs Brand Radar and Semrush for SEO teams, Otterly.AI for small budgets, Evertune for statistical sampling and AthenaHQ for a free start.

What are the best products for AI visibility?

It depends on the metric you need: Ahrefs Brand Radar for demand-weighted share of voice, Semrush for sentiment narratives, Profound or SE Visible for citation analytics, and Evertune for large samples per prompt.

What are the best LLM optimization tools for AI visibility?

Most platforms here pair metrics with optimization: Peec AI has gap analysis and recommended actions, AthenaHQ and Evertune have content agents, and Profound has its AI Marketer.

Why do two platforms show different share of voice for my brand?

Because they calculate it differently. Some count raw mentions, some count each brand once per answer, some weight by search volume, and some average across models. Compare trends within one tool, not scores across tools.