Best AI brand visibility analysis tools in 2026: 9 picks, ranked

Here is the short version. An AI brand visibility analysis tool runs a fixed set of buyer-style prompts through ChatGPT, Gemini, Perplexity, Google AI Overviews and other answer engines, over and over, and reports how often your brand is named, how it is described, which competitors appear instead and which sources the models lean on. For most teams, Peec AI is the best balance of depth and price, Profound is the enterprise pick, and Otterly.AI or AthenaHQ's free plan are the cheapest ways to start.

Counting mentions is easy. Turning them into share of voice, sentiment, citation gaps and a list of pages to fix is where these tools differ. Pricing below was checked against official pages in late October 2026.

Key takeaways

• Repeated sampling beats one-off checks. AI answers change from run to run, so a tool is only as good as how many times it asks each prompt and how it averages the results.
• Do the prompt maths before comparing prices. Prompts × models × days gives you the number of AI answers you actually pay for. Two $90 plans can differ by more than 2x.
• Citation analysis is the most useful view. Knowing which domains and URLs the models cite tells you what to publish, update or pitch.
• Free tools give you a baseline, not a trend. Use them to confirm you have a problem, then pay for tracking.

How we ranked them

Nobody at The AI Future ran hands-on tests for this roundup. We compared each AI brand visibility analysis software option using official product, pricing and help pages, published third-party roundups and G2 ratings as reported by other reviewers, as of late October 2026. We scored each tool on seven criteria:

• Analysis depth: share of voice, sentiment, narratives or attributes, not just a mention count.
• Citation and source data: whether it shows the domains and exact URLs AI models draw on.
• Engine coverage: how many answer engines it tracks, and which ones cost extra.
• Sampling method: how often prompts run and whether results are statistically stable.
• Actionability: gap analysis, recommendations or agents that turn data into tasks.
• Price per AI answer: what you pay for the volume of answers analysed.
• Reporting and access: seats, exports, API, Looker Studio or BI connectors.

The 9 best AI brand visibility analysis tools at a glance

The best AI brand visibility analysis tools in 2026, ranked

Peec AI – best for most teams and agencies

Peec AI is a dedicated AI search analytics platform that tracks your visibility, position, sentiment and share of voice daily against unlimited competitors.

Why it stands out

Peec AI's pricing page lists source analytics with citation share and source classification (competitor, editorial, reference or UGC), a gap analysis of sources that name competitors but not you, and a "Brand Perception" module that scores attributes and groups recurring objections AI raises against you. It also fact-checks answers against facts you set.

The trade-off is engine choice. Self-serve plans let you pick three models; Claude, Perplexity, Grok and others are listed only on Enterprise. In Brand24's roundup (Brand24 sells a competing tool), Peec AI held a 4.8/5 G2 rating from 21 reviews as of September 2026, and the reviewer noted it "shows the data but offers little guidance on what to do next", a gap the newer recommended-actions features aim to close.

Key features

• Visibility overview: visibility, position, sentiment and share of voice, tracked daily.
• Source analytics: domain and URL views, citation share and source classification.
• Brand perception: attribute scoring, custom attributes and objection tracking.

Peec AI pricing: No free plan → paid plans from $95/month for 50 prompts (checked October 2026). See pricing

Related: Best AI visibility tracking tools

Profound – best for large brands

Profound is an enterprise AI search platform that analyses how your brand and competitors appear across up to nine answer engines, paired with an "AI Marketer" agent for content and reporting work.

Why it stands out

Profound's pricing page lists answer engine insights, agent analytics that track AI-sourced traffic through connectors such as Cloudflare, AWS and Google Analytics, prompt volume data, and SSO/SAML with SOC 2. Dupple singles out its citation and conversation analytics.

The catch is access. According to Brand24, Profound dropped its self-serve Starter and Growth brand plans in September 2026, so brands now get a seven-day trial and then a custom Enterprise quote. Brand24 reported a 4.5/5 G2 rating from 1,128 reviews and said price is the most common complaint.

Key features

• Up to 9 answer engines: on Enterprise, with a tailored prompt tracking plan.
• Agent analytics: AI crawler and referral traffic from CDN and analytics connectors.
• Prompt volumes: estimates of what users ask answer engines.

Profound pricing: Free 7-day trial → Enterprise plans at custom pricing (checked October 2026). See pricing

Ahrefs Brand Radar – best for market-wide benchmarking

Ahrefs Brand Radar measures any brand's AI visibility across a pre-collected index of more than 519 million prompts, and also tracks your own custom prompts.

Why it stands out

Brand Radar starts from an index built from Ahrefs' keyword database, so you can benchmark yourself and competitors on day one. Its product page defines the core metrics clearly: mentions, citations, AI share of voice and estimated impressions, which weights visibility by the real search volume behind each prompt. It also covers sentiment, fan-out queries and YouTube, TikTok and Reddit.

Ahrefs notes the index "works best for established brands or topics with meaningful search demand", so new brands should lean on custom prompts. In Brand24's roundup, the full Ahrefs suite held 4.5/5 on G2 from 714 reviews, and the reviewer called Brand Radar great for "where do we stand?" but less helpful for "what should we do next?"

Key features

• AI Visibility Index: 519 million+ prompts, no setup.
• Custom prompt tracking: daily, weekly or monthly, with tags by topic or funnel stage.
• Estimated impressions: visibility weighted by search demand.

Ahrefs Brand Radar pricing: No free plan (a separate free checker exists) → custom prompt packages from $50/month; prompt tracking included in paid Ahrefs plans (checked October 2026). See pricing

Related: Best free AI visibility checking tools · Best AI visibility tracking tools

Semrush AI Visibility Toolkit – best for sentiment and narratives for SEO teams

The Semrush AI Visibility Toolkit adds AI visibility scores, competitor research, prompt research and brand perception reports to a Semrush account.

Why it stands out

The analysis piece here is the Brand Performance report. According to the Semrush knowledge base, it analyses your share of voice, brand sentiment and "the key narratives driving your reputation" against competitors, then provides AI-generated recommendations. Prompt Research adds topic-level volume, difficulty and intent.

Limits are tight at the entry price: 25 tracked prompts, one project and one domain for Brand Performance, with extra domains at $99 each. Brand24 listed the engines as ChatGPT, Gemini, Perplexity and Google's AI Overviews and AI Mode, with no Claude or Copilot, and reported a 4.4/5 G2 rating from 4,034 reviews for the full suite (Brand24).

Key features

• Brand Performance: share of voice, sentiment and narrative analysis.
• Competitor Research: prompts and topics where rivals are cited and you are not.
• Prompt Tracking: daily visibility for 25 prompts on the base toolkit.

Semrush AI Visibility Toolkit pricing: No free plan → $99/month (checked October 2026). See pricing

Related: Best AI visibility optimization tools · Best free AI visibility checking tools

Evertune – best for statistically stable data

Evertune is a GEO and AI advertising platform that samples each prompt up to 100 times per model to produce brand visibility scores with a small margin of error.

Why it stands out

Evertune tackles the biggest weakness in this category head on: answer variance. Its homepage says it samples each prompt 100 times across every model and claims a margin of error of "±2 pts" versus "±31 pts" for typical competitors (a vendor claim we could not verify independently). Prompts are chosen from EverPanel, which Evertune describes as over 150 million user prompts, and reports score you against rivals on attributes such as reliability or safety.

Starter is built around ChatGPT ads; the 100-sample method comes with Pro. We found no G2 rating for Evertune; Brand24 listed it as "not rated yet" in September 2026.

Key features

• 100 samples per prompt: on the Pro plan, across 11 models.
• EverPanel prompts: tracking sets based on observed user behaviour.
• Attribute benchmarking: how AI rates you versus rivals on specific qualities.

Evertune pricing: No free plan → Starter from $60/month plus 10% of media; Pro $800/month billed annually (checked October 2026). See pricing

Related: Best AI visibility tracking tools

Similarweb – best for tying visibility to traffic

Similarweb offers AI brand visibility, prompt, citation and sentiment analysis inside its web intelligence platform, alongside referral traffic data from AI chatbots.

Why it stands out

Similarweb's AI Search Intelligence page pairs visibility with traffic from ChatGPT, Perplexity, Gemini and AI Mode. That lets you check whether "ChatGPT mentions us more" turns into "ChatGPT sends us more visitors".

On the analysis side, its AI Brand Visibility page shows the top 30 brands for each tracked topic, sentiment filtering and the exact URLs that influence mentions. Brand24 reported 4.4/5 on G2 from 1,190 reviews for the full suite, but noted only one user seat per tier (Brand24).

Key features

• Topic benchmarks: top 30 brands per tracked topic.
• Citation analysis: domains and exact URLs behind mentions.
• Sentiment score: filter mentions and compare reputation with rivals.

Similarweb pricing: No free plan for this feature → custom pricing via sales (checked October 2026). See pricing

SE Visible – best for multi-brand reporting on a mid budget

SE Visible is SE Ranking's standalone AI visibility platform, with brand mentions, share of voice, average position, net sentiment and citation analytics.

Why it stands out

Its pricing page lists 75 tracked prompts (about 11,250 AI answers a month), five projects, unlimited seats, daily tracking, a Data Studio connector, API and MCP access. Citation analytics cover gaps, citation share and fan-out queries, with filters for model, location and branded versus unbranded prompts.

It is mostly a monitoring tool. There was no G2 rating yet when Brand24 checked in September 2026.

Key features

• Brand analytics: mentions, share of voice, average position, net sentiment.
• Citation analytics: gaps, share, source classification and fan-out queries.
• Reporting: client access, weekly email reports, Data Studio, API and MCP.

SE Visible pricing: No free plan (10-day trial) → paid plans from $89/month, or $71/month billed annually (checked October 2026). See pricing

Related: Best AI visibility tracking tools

AthenaHQ – best for trying before paying

AthenaHQ is an AI search visibility platform with prompt and response analysis, competitor insights and a content optimisation agent, plus a free Essential plan.

Why it stands out

AthenaHQ is the only pick here with an ongoing free plan. Its pricing page describes Essential as free with 300 credits, where one credit equals one AI response, and includes sources and competitor insights. The $295 Starter plan expands to 3,600 credits a month across 11 models, unlimited prompts and competitors, sentiment and a GA4 and Search Console integration.

API access and extra credits cost more on Starter. The pricing page shows a G2 rating of 4.9 out of 5, matching the 4.9/5 from 44 reviews that Brand24 reported.

Key features

• Free Essential plan: 300 credits, unlimited users.
• 11 models: including ChatGPT, Perplexity, Gemini, Claude, Copilot and Grok.
• Traffic link: GA4 and Search Console integration.

AthenaHQ pricing: Free → paid plans from $295/month (checked October 2026). See pricing

Related: Best AI visibility optimization tools

Otterly.AI – best for small budgets

Otterly.AI is a low-cost AI search monitoring tool with a Brand Visibility Index, domain citation rankings, sentiment analysis and GEO audits.

Why it stands out

Otterly.AI is the cheapest credible entry point on this list. Dupple's comparison lists the Lite plan at $29/month for 15 prompts, with Standard at $189/month for 100 prompts and Premium at $489/month for 400 prompts, covering ChatGPT, Google AI Overviews, Perplexity and Copilot, with Gemini and AI Mode as paid add-ons. Zapier called it "one of the most affordable tools for getting started on the market currently" and highlighted its feature that turns your SEO keywords into LLM prompts.

Fifteen prompts is a small sample, though. Brand24 reported a 4.7/5 G2 rating from 54 reviews, with some reviewers noting sentiment is sometimes misclassified (Brand24). We could not load Otterly's own pricing page while researching, so confirm prices there before you buy.

Key features

• Brand Visibility Index: one score for presence across engines.
• Domain citation ranking: which sites the models cite most.
• Keyword-to-prompt: builds prompts from your SEO keywords.

Otterly.AI pricing: No free plan → paid plans from $29/month (as reported by Dupple, October 2026). See pricing

Related: Best free AI visibility checking tools

How to choose the right AI brand visibility analysis tools

Do the prompt maths first

Every tool prices on some mix of prompts, models and frequency. Multiply them out to get the number of AI answers you are actually buying. Here is a worked example using published plan limits:

Peec AI's 4,500 figure comes from its pricing page (50 × 3 × 30). Raw volume is not everything, since some tools bundle more analysis per answer, but two plans at around $90 are clearly not equivalent.

Match the engines to your buyers

If your customers use Claude or Perplexity heavily, check whether those cost extra. Peec AI keeps them on Enterprise, Semrush does not list Claude, and Ahrefs charges 8 checks per Claude update. For our take on how the assistants differ, see Perplexity AI vs ChatGPT.

Prioritise citation data over scores

A visibility score tells you that something changed. Cited domains and URLs tell you why. Look for citation share, source classification and a gap view of sources that name competitors but not you. Peec AI, SE Visible, Similarweb and Ahrefs all show this at URL level.

Decide who needs to read the reports

Agencies need projects and client access. In-house teams need seats and a Looker Studio or BI connector. If a CFO is the audience, a tool that links visibility to AI referral traffic, such as Similarweb, makes the case faster.

Use this quick decision table

Where it breaks

Every number these tools report sits on top of a noisy signal. In SparkToro's study, 600 volunteers ran 12 prompts through ChatGPT, Claude and Google's AI a combined 2,961 times. SparkToro found less than a 1 in 100 chance that ChatGPT or Google's AI would return the same list of brands in any two of 100 responses, and roughly 1 in 1,000 for the same order. (SparkToro discloses that its research partner works at an AI tracking startup.)

Three practical consequences follow:

• Positions are weak signals. "Ranked #2 in ChatGPT" means little on its own. Visibility percentage across many runs is more meaningful.
• Small prompt sets swing. With 15 prompts, a single answer changing can move your score by several points. Larger sets and repeated sampling smooth this out.
• Sentiment classifiers make mistakes. Spot-check raw answers before reporting a sentiment shift.

Keep your prompt set stable for a quarter so you know whether the trend moved or your prompts did. Our guide to what AI visibility is covers the metrics in more depth.

Free vs paid: what you actually get

Free tools are a snapshot. Paid tools are a time series. That is the core difference.

• Free checkers from Ahrefs, Semrush, HubSpot and others give you a one-off read on mentions, cited pages and competitors. We compare them in our roundup of free AI visibility checking tools.
• Free plans and trials such as AthenaHQ Essential (300 credits) or Profound's seven-day trial (50 prompts daily on three engines) let you see real dashboards, but with sample sizes too small for trend reporting.
• Paid plans add daily tracking, more engines, citation gap analysis, sentiment over time and exports. Repeated querying costs vendors money, which is why ongoing tracking is rarely free.

A sensible path: run a free check, then buy the smallest plan that covers your buyers' engines with at least 50 prompts.

Final verdict

For most marketing teams and agencies, Peec AI is the best AI brand visibility analysis tool right now: daily tracking, unlimited seats and unusually deep citation and perception analysis from $95 a month. Large brands that need security reviews, crawler analytics and agents should shortlist Profound and Evertune, the latter if statistical stability matters most. If you already pay for Semrush or Ahrefs, try their add-ons before buying another tool. And if you just want to know where you stand, start with AthenaHQ's free plan or Otterly.AI at $29 and upgrade once you know which prompts and engines matter. For the wider category, see our best AI visibility tracking tools.

FAQ

What is an AI brand visibility analysis tool?

It is software that repeatedly sends customer-style prompts to AI engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews, then analyses the answers. It reports how often your brand appears, your share of voice against competitors, the sentiment of mentions and the sources the models cite.

How much do AI brand visibility tools cost?

As of October 2026, entry plans range from about $29 a month (Otterly.AI, as reported by Dupple) to $95 (Peec AI) and $295 (AthenaHQ). Evertune's Pro plan is $800 a month billed annually, and Profound and Similarweb quote custom prices.

Are free AI visibility tools accurate?

They are useful for a baseline but not for trends. AI answers vary a lot between runs, as SparkToro's research showed, so a single free check can over- or under-state your visibility. Repeated sampling over weeks gives a more reliable picture.

How do I improve my brand's AI visibility once I have the data?

Use the citation reports. Update your own pages that AI already cites, create content for prompts where competitors win, and earn mentions on the third-party sites, reviews and forums the models draw on. Our guide on how to monitor brand visibility in AI walks through the process.